Month: September 2017

Know the Unknown- Discover more from the Data at hand with Machine Learning

A machine-learning approach to derive new attributes from already existing attributes of people Let’s start this way. Take a look at the following names and see what you can guess about them. Disclaimer: If you are seeing these names for the first time in your life, don’t worry, because I have included names that are …

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Don’t Shoot Your Facebook Campaign in the Dark

Digital marketing is undergoing a revolution! Welcome the data-driven approach. A few days back, I met one of our customers and a good friend of mine who is running a fashion retailer, both online and offline. While we were having a chat on each other’s businesses, he said that he was worried because he hasn’t …

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