Business

Loved Medium, But We Are Leaving?

Now, medium is a great place for that instant blogging feature.👌🏽 It removes the need for html JavaScript and css knowledge🚮 and just enables you to write there.

The Psychology Behind Visual Marketing.

You probably have heard the saying “a picture is a worth a thousand words”. What does this mean? A picture initiates triggers inside a person’s brain and helps to communicate the message to the most vital parts allowing you to connect with the message in a way that...

Key Metrics To Track In An eCommerce Business

Last year in our post — 5 Digital Marketing Trends to be Left Out in 2017- we said “Marketing without tracking your metrics will stunt your business progress.”

Dos and Don’ts in Email Marketing Subject Lines

It’s true that many more new ways have been introduced to reach out to your customers with the advancement in technology, but be assured that email marketing still holds a firm and important position

Isn’t It Time You Thought about a Type of Ads Better than Banner Ads?

What is native advertising? Well, you can be assured that native advertising is NOT any of the following. This is totally not native advertising Yeah, it’s true that these are the kinds of ads which you and I usually come across on the net, asking us to sign up for...

There’re Some Facts About Your Customers Which You Should Never Ever Forget — Do You Know What They…

Another year just began 😁, and I bet you are still celebrating it 🎉, or busy making plans for the new year 📆, or just chilling out 😎 (like me ✋). And for these reasons, I decided that the first article of the year shouldn’t take much of your celebration / planning /...

The Content Culture at ShoutOUT Labs

The gap year after my A/Ls was when I got to know about ShoutOUT Labs, and my passion for writing made me take up the content creation there. Initially, it was just me writing an article per week and when the workload

Facebook Messenger: The Future of Email Marketing?

Today, Facebook Messenger alone has over 1.2 billion monthly active users. That’s over 15% of the world’s population messaging on the platform every month. On top of that, the number of email users are projected to reach 2.9 billion by 2019. Still, Email wins! It’s...

Generating Leads Through Social Media

First, let’s understand what lead generation means. Leads are, simply, potential customers who have shown some interest in your product or business and have provided (or you may have got through other

5 Digital Marketing Trends to be Left Out in 2017🚮

As each year wraps up, there always comes the period of evaluation 📑where the highs and lows of the year are revisited. Let’s do this for digital marketing trends.

Keep Your New Customers Close & Your Old Customers CLOSER

Has your business experienced a loss in recurring customers🤔? In this article I will be highlighting a very important fact that your business needs to focus on in order to increase your sales📈, the number of recurring customers, and your customer base. Imagine a...

Why You Cannot Just Ignore Augmented Reality and Chat bots

So, here I am as promised in my last week’s article with two more features of social media that are going to make your business more efficient and popular! (I’m sure that you have given a serious thought about what we talked last week and are planning to incorporate...

Ever Thought about Social Messaging Your Customers & Going Live ? It’s Time You Did!

Why am I writing this article on Medium? 👀 To share information. 🔍 So that this article reaches a wider audience.💬 To promote our blog.📣 In other words, I’m writing this article on a social media platform because social media is the best for content sharing and...

The Significance of Real Time Communication

Lee Rainie and Andrew Perrin of Pew Research Center has pointed out 10 facts about the smartphone 📱, of which, one fact points out the significance of the smartphone to smartphone users.

Don’t Shoot Your Facebook Campaign in the Dark

Digital marketing is undergoing a revolution! Welcome the data-driven approach. A few days back, I met one of our customers and a good friend of mine who is running a fashion retailer, both online and offline. While we were having a chat on each other’s businesses, he...

SMS Marketing and Mobile Landing Pages: Why Combine Them?

Why is SMS Marketing still on the go? 90% of SMS are read within 3 minutes. 98% of SMS are read compared to 20% of emails. 96% of smartphone users text. Moreover, we live in the mobile era where even a ten year old kid has a smartphone and millennials use theirs as...

Does ShoutOUT Really Use ShoutOUT?

The answer is YES! At ShoutOUT, we believe our application is not only good enough, but is also the best at every task it’s tailored for. Can you imagine the owner of Toyota driving a Mercedes, or the owner of Coca Cola drinking Pepsi? Of course not! All for the same...

Why Are You Losing Your Leads? 😨

Attracting leads is hard, retaining them is harder! 💪 So, if you’ve been watching with tearful eyes 😢 your leads falling in love with your rivals, it is due to either of these two: you’re not trying hard enough, or you’re trying too hard (wait, what?). 💔 Here’s a...

Collect Customer Data, for More Than Just SMS/Email Marketing

If there’s one thing I’d tell you now, it would be not to waste your valuable time and hard-earned money on acquiring paid Facebook Fans. It’s time you worked on building your own customer contact base. Don’t believe me yet? Ask from the experts! Now see… You spend a...

Case Study: ShoutOUT Chatbot Successfully Launches Mother’s Day Campaign of Molly

We all know that for years businesses have been plagued with the issue of how to engage with their customers properly yet timely, and also how to effectively gather accurate and approved data from their clients. But did you know that your solution is literally just...

Case Study: The Rotary Club of Negombo

Hope you guys were benefited from our last week’s article about how SMS can be used to reduce the burden of event registrations. This week, we thought of sharing with you a case study of a real scenario.

Be a Cool Event Organizer – Use SMS to Keep Participants on the Loop 😎

Did you ever have to go through the experience of organizing an official event by yourself? By a club, society or your workplace may be! (background music — 🎼 “it’s a nightmare dressed like a daydream!” 🎼). If so, you will be familiar with what I’m going to talk...

Reaping the Best of SMS Campaigns — Do’s & Don’ts

Yes, however much you talk about SMS campaigns, you can never get enough of it! SMS campaigns do play such a significant role in marketing that you cannot talk about it once and keep it aside.

You’ve Got Two Suitors — MailChimp & ShoutOUT — Who Would You Say Yes To? 💍

Marketing your products and services in the current competitive business environment is very essential (and really hard! I know) to stay on top of things. Among the many tools you employ in

Every Customer Base is Diverse, Address That Diversity.

Although you refer to the receivers of your products and services as ‘customers’, they are ordinary people just like you and I. Wherever people are, diversity is there, and so is your customer base

7 Easy Steps to Take Your Customer Acquisition Efforts to the Next Level at a Considerably Low Cost

Here you can select the category of people you want to view your ad. This is a necessary step as targeting everyone is confusing and equivalent to selling nothing whilst still incurring cost.

Emoji Have Won Your Customers’ 💗. Win Your Customer’s 💗 with Emoji

🙋 there! This is going to be about something we all 💗, so get ready with a nice cup of ☕. “EMOJI”… Not an unfamiliar term since they are sweeping the web and social media due to its immense popularity. And due to this very reason, ShoutOUT thought of having a look at...

Want Actual Leads from Facebook? Try Facebook Lead Ads

Ever questioned yourself saying “Why do i Keep Spending So Much on Facebook Ads Only to Get a Low Conversion Rate Back” ? Lets show you whats being done wrong. Do you direct your Facebook ads to your website to get Signups? If you have been doing this, STOP! Studies...

The Typical Day at Your E-Commerce Call Center — And Here’s How to Say Goodbye to All the Troubles!

From the moment a customer (whom you could attract only after a lot of hard work 😰💪) places an order, how many customer phone calls☎️ and emails📩 do you have to reply to, responding to inquiries about their orders?

Facebook Lead Ads, the Bridge for Your Leads to Reach Your Real Estate Properties!

Reaching leads, let alone converting them, has been a real hustle all along due to the high cost incurred and difficulty in aiming the right targets. Engaged in real estate businesses, I’m sure, with the first hand experience you have, you know better than me the hard...

Facebook Lead Ads : Two Magical Taps, a Bunch of New Customers

Facebook lead ads have been a hot topic recently because they have shown interesting outcomes for many businesses around the world by proving to attract many prospects with less effort. Facebook lead ads let you sign up for something without leaving the Facebook page....

Why You should not Do SMS Marketing to Strangers

Who are strangers? Strangers are strangers! We do not know them. And they do not know us. Do you like getting SMS from unknown numbers? Yeah you do not. And so do the others.

ShoutOUT Streamlined National CxO Forum’s Registrations, Communications & Check-ins

Automated SMS/Email notifications, Issuing digital passes and Attendee check-ins With the aim of empowering business leaders, digital governments and organizations to get hold of better information, FITIS (Federation of Information Technology Industry Sri Lanka)...

Your Customer has a Name, It’s not “Customer”

Are your SMS campaigns suffering? No the fault is not SMS being an old invention, but we, using it in the wrong way. The first mistake you are doing is; Addressing as “customers” — What the hell? Am I not supposed to address my customer in a SMS I’m sending to my...

5 Reasons Why You Should Attend ‘Startup Weekend Colombo’

It’s happening again! 3months back, the first ever startup weekend in Sri Lanka took place in Jaffna, 400km away from Colombo. The whole concept of a hackathon was new to Jaffna, but the event was a great success and happened to be a generator of so many great...

Blog | Business